Perpetual Play Group is a toy company. They have a partnership with Hasbro to create third-party toys and products for brands such as Nerf, Super Soaker, My Little Pony, Transformers, and more.
Perpetual Play Group originally created storage products for Hasbro's toy brands. They have, however, branched out and also produced role-playing products that can be played with, such as melee weapons, shields, and more.
They released their own product in 2014: the "Toytainer", which acts as a container for storing toys.
Unlike Hasbro, the Perpetual Play Group has no subsidiaries in other countries. Therefore, international distribution of their products is handled by business partners in various countries. In Europe, their Nerf accessories are officially distributed in multilingual European packaging by the following companies:
United Kingdom: HTI (formerly Halsall Toys Europe, Ltd.)